Until the 1970s, BMW was a relatively unknown brand in the United States. They focused on fast cars and strong motorcycles. In the United States, that was the extent of their power.
How did BMW become known in the United States as a luxury brand? By offering a diverse selection of choices. By 2014, BMW had grown from a few models in 1974–75 to over a hundred. And, if you look at what they have to offer, you’ll see that it’s a scalable platform with inventory ranging from basic to fully equipped.
d. While certain of their cars and trim levels may be appropriate for budget-conscious buyers who choose for the 1, 2, or 3-series, BMW is undeniably a premium brand that creates automobiles that appeal to those seeking luxury.
Mercedes-Benz, Audi, Infiniti, Acura, Lexus, Lincoln, Land Rover, and other luxury brands are among its main competitors.
Every business has a distinct selling point. Audi is focused on creating the finest automobile interiors, whilst BMW is focused on providing the best driving dynamics. Despite the fact that Audi, like BMW, provides a S series for sportier versions of its standard cars. BMW cars are designed with the driver in mind. They’re expensive because there’s a lot of demand for them, and consumers are ready to pay a premium for them.
You should keep in mind thought that high-end German luxury vehicles have always had a reliability problem. Many car enthusiasts are annoyed by the German brand’s boasts of great German engineering because many of the country’s autos appear to be unreliable. Regular inspections and maintenance, on the other hand, are the most likely ways to get the most from your BMW.